We’ve expanded our textured surface range with the rollout of a new wood grain press plate to our manufacturing plants across the globe.
Developed using Kronodesign’s latest commercial and trend intelligence, the new press plate gives designers the option of a replacement wood grain structure, with matte effect and muted lustre.
Our new textured surface is called Pure Wood and features in nine new decors launched to a global audience of interior, furniture, product, building and architectural designers and specifiers.
Mark Bircham, Kronospan’s product development manager, says: “The challenge was to carefully replicate nature while meeting the market’s desire for future design. With this in mind, we invested in a new wood grain surface texture to create an understated and elegant wood structure, which furniture and interior designers currently crave.
“It’s a natural wood grain structure with a raw veneer look. There are no complicate cathedrals, knots or blooms, but simple narrow and slightly wider wood grain pores. It means the press plate structure can work beautifully across different timber types such as oak, walnut, elm and ash.”
Pure Wood’s simple wood grain pattern and matte effect produced by the new surface texture complements the current interior trend for a sparse interior backdrop. The low-key wood texture also softens the bright furniture colours dominating the design shows and matches gentler tones like the popular greys, mochas and cappuccinos.
Our new surface texture is now being used as part of Kronodesign’s 2014 trend update, which includes 13 new decors that come with full design exclusivity unique to the trend collection. Each new surface decor has been independently researched and developed by the Kronodesign team based on market intelligence and a tireless global design journey for inspiration.
Below you can see a sneak preview of some of the images we’ll be using in the brochure…